Tuesday, August 3, 2021

Livinguard AG donates COVID-destroying masks worth Rs 15 crores to protect frontline heroes – Express Healthcare

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Aligns with ‘Make in India’ initiative to expand operations in India

To fight the second wave of COVID-19, Livinguard AG has donated anti-viral masks worth Rs 15 crores for protecting COVID warriors through NGOs, government organisations, civil society, hospitals and numerous healthcare centres. This will ensure that our brave frontline heroes are especially protected with the patented anti-viral and anti-bacterial technology on textile, rather than just being sufficiently protected.

Textiles treated with Livinguard Technology have been scientifically proven to destroy 99.9 per cent bacteria and viruses, including SARS-CoV-2 by researchers at the Freie Universität Berlin and The Department of Environmental Science at the University of Arizona. Furthermore, they are reusable and washable up to six months, effectively replacing 210 single-use masks.

Under the initiative, the company has donated masks to several NGOs and organisations like Child Relief and You (CRY), Magic Bus, Apnalaya, Mumbai Police, Tata Memorial, Punjab Police, ISB Students, Educate Girls, 108 Ambulance, Concern India, Helping hands, Crematorium Workers, Freedom for You Foundation, Coro India, K Shamanta NGO, Sadhu Vaswani Mission, Radaswami Satsung Beas, Bharathy Thahliani and Dinkar Gupta, IPS, DGP, Chandigarh and others.

Speaking on the initiative, Sanjeev Swamy, Founder, Inventor and CEO, Livinguard AG, stated, “The numbers in India are increasing at an alarming rate. Wearing a mask is not just a necessity anymore, it is the moral responsibility for every Indian. As equal stakeholders in protecting the citizens, we have a collective responsibility along with the government and citizens to fight against COVID-19. At present, masks are the most widely available and effective alternative to vaccines and can contribute to the reversal of the COVID-19 curve. Wearing a mask prevents a COVID-19-positive patient from transmitting the coronavirus to others and prevents a healthy person from being infected by SARS-CoV-2. Through this initiative, we aim to protect these unsung COVID heroes who are risking their lives each day to help us win this war. We, at Livinguard, continue to prioritise the health and well-being of people as we work towards increasing access to our self-disinfecting technology in India.”

The company is also working towards expanding its operations and manufacturing capabilities in India to not only ensure employment opportunities locally, but also cater to the growing demand for the best protection against ever-persistent threats of infectious diseases, pollution, water shortage and inadequate menstrual hygiene.

Speaking about the initiative, Dr Raghunath Mashelkar, one of the science leaders of India, said, “Livinguard’s scientific breakthrough of deactivating SARS-CoV-2 virus on contact with the mask is a global game changer, since it just does not prevent the entry of the virus due to its self-disinfecting technology, but protects from the virus as well. Every effort should be made to see that every Indian, and especially those who are risking their lives to save others, are provided with these unique masks. We must appreciate the importance of these masks when it is scientifically proven that vaccination alone does not provide 100 per cent protection. We need to wear the right mask and protect ourselves as well as the environment from the enormous biohazard which we cannot overlook.”

Adding to it, Kreeanne Rabadi, Regional Director – West, CRY, stated, “CRY is so grateful to Livinguard for donating to us 25,000 high-quality face masks with anti-microbial technology. The masks will be sent to frontline workers in our project areas.”

Livinguard is keen to partner with public and private institutions to ensure their antiviral masks, especially equipped to provide protection through this pandemic, can be used by those who need it the most.

These masks are available on Amazon, Nykaa, Flipkart, PharmEasy, in pharmacies and with chemists like Wellness forever, Health & Glow and Noble Chemists.

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