Thursday, October 21, 2021

Eli Lilly’s Olympic athletes share health challenge stories in the countdown to Games

Eli Lilly is partnering with seven Olympic athletes in its first-ever sponsorship of the Games—but they’re not just any athletes.

The seven Team Lilly athletes are closely connected to health challenges. Among the newly announced team members are a breast cancer survivor, two migraine sufferers and two children of Type 2 diabetes patients.

The Team Lilly athletes are sharing their stories in the media and online at Eli Lilly’s Olympic homepage. They’re “stories of triumph, loss, worry and hope. Each story reminds us why it’s important to put health above all,” the website says.

RELATED: Lilly backs athletes going for gold in Tokyo with sponsorship of U.S. Olympic and Paralympic teams 

The members Lilly’s team are U.S. Olympians and Paralympians: swimmers Kathleen Baker and Ryan Murphy, gymnast Laurie Hernandez, high jumper Chaunté Lowe, volleyball player April Ross, handcycler Oz Sanchez, and paratriathlete Allysa Seely.

Lilly and the athletes hope their stories will help inspire other Americans who may be facing similar challenges. Lilly’s portfolio of medicines includes treatments for diabetes, cancer, migraine, and psoriasis.  

The four-time Olympic high jumper Lowe will compete for the first time in this year’s Olympics as a breast cancer survivor. The mother of three is also a “champion of screenings, early detection and patient advocacy,” according to her bio.

RELATED: Eli Lilly, riding pharma’s rising digital wave, drafts Apple exec to replace Shah as CDO

“As an athlete, I’ve always prioritized all aspects of my health,” she said in Lilly’s announcement. “This year, good health became an increased priority for everyone. It’s an honor to be joining Team Lilly and working with a company that not only celebrates what is possible with good health but also makes important medicines to treat serious conditions.”

Lilly first signed on as an Olympic sponsor in February 2020 in a one-year deal. That was pushed back when the Tokyo Games were rescheduled for this summer, now set to begin in less than 100 days and run from July 23 to August 8.

Source link

Latest Articles

Widely used chemical linked to 1,00,000 US deaths per year: Study

NEW YORK: Daily exposure to phthalates, a group of chemicals used in everything from plastic containers to makeup, may lead to approximately 100,000 deaths...

Foods to Reduce Inflammation and Strengthen the Immune System

Did you know that you can greatly reduce inflammation and boost your immune system by simply incorporating more anti-inflammatory foods and beverages into your...

Personal Selling

INTRODUCTION Early sellers and traders were not held in high esteem. The Roman word for salesman meant ‘Cheater’ and...

Building Muscle on a Vegan Diet

There are a lot of  misconceptions surrounding veganism. The notion that those who practice it are lacking in protein and therefore muscles is the...

Electrodes in brain new hope for severe cases of epilepsy

Neurosurgeons at All India Institute of Medical Sciences have devised a new technique for operating on children suffering from a severe form of epilepsy...