Friday, July 9, 2021

AbbVie and Genentech’s new suite of resources shows patients how to live with chronic blood cancer


Chronic cancers can get overlooked when doctors focus on treatment and symptoms. And when it comes to finding resources on how to live with rare cancers, information can be scarce.

AbbVie and Roche’s Genentech are looking to change that for patients with chronic lymphocytic leukemia (CLL) through a new resource-driven awareness campaign.

Seventy percent of patients with the disease live longer than 10 years, increasing the need for health, financial and general information resources.

“Living with CLL” includes search, display and social media advertising, along with advocacy group efforts, to drive patients to its website hub. Resources for patients include lifestyle, health and wellness, support and financial information, along with realistic therapy goals and treatment approaches.

RELATED: AbbVie, Roche’s Venclexta endangers AML approval with flopped confirmatory trial

AbbVie undertook the initiative after considering the emotional toll and unique challenges in the way the disease affects patients. CLL is a slow-growing form of leukemia that usually isn’t treated until symptoms occur, which can take years after diagnosis to begin. It’s also an older person’s disease, with 70 as the average age of diagnosis.

“It can feel daunting for patients and caregivers after a recent or recurring diagnosis,” an AbbVie spokesperson said in an email, noting the goal of the campaign is to “educate and empower” them as they navigate the challenging condition.

Roche and AbbVie are partners on oral CLL treatment Venclexta, with Genentech handling U.S. commercial and AbbVie marketing outside the U.S. The med competes with Johnson & Johnson and AbbVie’s Imbruvica, which is the standard of care for CLL and taken indefinitely.

RELATED:  ASH: AbbVie, Roche’s fixed-duration Venclexta combos gain steam in CLL

AbbVie and Roche, though, are working to show Venclexta—in combination with Imbruvica—is effective for patients taking a fixed course of treatment. The drugmakers reported data at the American Society of Hematology annual meeting in December that showed 95% of patients in a phase 2 study were disease-free and alive one year after treatment.



Source link

Stay Connected

1,605FansLike
11,000FollowersFollow
342FollowersFollow
775FollowersFollow

Latest Articles

Covid’s second wave proves lethal for pregnant women

At SVP Hospital in Ahmedabad – one of the major Covid-19 hospitals of the city – 148 pregnant women with Covid-19 infection were admitted...

7 Tips to Keep Your Gut Healthy

This is common to say health (and illness) starts in your gut. If you have poor gut health, you’ll experience anything from wrinkled skin, to...

SII making first batch of Covovax: Poonawalla

The first batch of Covovax, a Covid-19 vaccine developed by Novavax Inc, is being manufactured at the Serum Institute of India's Pune facility, SII...

Sputnik V is safest among all Covid-19 vaccines, no deaths recorded: Buenos Aires study

A study by the Buenos Aires Ministry of Health to monitor the safety of the Sputnik V vaccine against Covid-19 confirmed on Thursday that...

Telangana caps Covid treatment charges in private hospitals

Hyderabad: The government of Telangana on Wednesday issued orders fixing treatment and investigation charges for Covid-19 in private hospitals.The state government, which had capped...